Public sector civilian, defense and intelligence agencies represent a significant market opportunity for firms offering products, solutions and services to the government market. At the same time, reaching Federal decision makers poses a unique challenge, one that can be achieved through strategic communications and media relations.
Lustig Communications utilizes a proven public relations approach to help clients extend and deepen relationships with Federal agencies, government contractors, systems integrators and other relevant influencers. Messaging to these audiences requires a communications program specifically designed for that purpose; their pain points are unique to them and different than those in the private sector.
Leveraging editorial relationships at government-focused publications such as Government Executive, Government Computer News, Federal Computer Week, Washington Technology and Federal Times – and understanding the unique editorial requirements of these publications – Lustig Communications develops strategic communications programs for clients that can include the following elements:
- Editorial feature coverage on key government-wide issues
- Editorial coverage for key corporate news announcements
- Byline and white paper writing and placement
- Webinar coordination and placement
- Social media strategy and execution
