There are two critical components to any successful business-to-consumer public relations program. First, the product, service or technology’s benefits and features must be effectively converted into a message that will resonate quickly and broadly with a mainstream consumer audience. Second, public relations campaigns must incorporate creativity into any approach in order to gain mindshare with today’s ever-changing consumer.

Lustig Communications has guided start-ups, mid-sized firms and large enterprises through successful consumer product launches and technology/service rollouts to local, national and international markets. Lustig Communications’ has worked with key business, technology and vertical reporters in the top 200 U.S. markets, as well as national print, broadcast, radio and online media targets that will generate the most significant – and broadest – impact to drive sales and increase market share.