To provide effective PR for firms selling services, software or hardware to enterprises, it is critical to not only understand a client’s offering and business, but those of its competitors as well. At the same time, firm’s that target or seek to target multiple vertical markets must be armed with messaging and outreach programs that reflect the specific pain points and requirements of each industry. Lustig Communications has worked with numerous enterprise software, hardware, services and technology firms to help them achieve greater market share, thought leadership and enduring traction with key audiences. Examples of B2B services:

• PR for software and hardware providers
• PR for law firms
• PR for consulting firms