Media Relations. Lustig Communications develops, executes and manages strategic media relations programs that incorporate print, broadcast, radio and online audiences for maximum impact
Content Creation and Content Distribution. Lustig Communications provides end-to-end content creation services to clients, including:
- Developing and executing white paper programs (writing white papers, creating SEO and SEM programs around white papers, etc.)
- Developing and placing contributed articles
- Drafting and leveraging client case studies
- Developing SEO-friendly Web site content
- Developing marketing collateral and other thought leadership content that will stand out with desired target audiences
Speaking Opportunities & Awards. Lustig Communications manages speaking event opportunities and awards programs on behalf of clients in all verticals
PR 2.0 (Online & Viral Strategy). Lustig Communications develops and executes strategic online public relations programs that incorporate online influencer communications, blog outreach, online brand monitoring and engagement, online viral media activity and SEO/SEM-directed public relations campaigns
Media Training. Lustig Communications conducts media training sessions to prepare client spokespeople for interviews, speaking engagements and other pertinent media opportunities
Internal Communications. Lustig Communications develops content for employee newsletters and manages employee communications initiatives in the event of significant client events that require effective employer-employee communications
Strategic Messaging. Lustig Communications works with clients to develop or augment corporate, product, service and thought leadership messaging
Analyst Relations. Lustig Communications develops and executes industry analyst relations programs for clients across all verticals
