Comments for Lustig Communications http://lustigcommunications.com Just another WordPress weblog Wed, 17 Nov 2010 22:58:58 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on 5 Myths About Press Release Distribution Services by LustigComm http://lustigcommunications.com/2010/11/5-myths-business-owners-should-know-about-press-release-distribution-services/comment-page-1/#comment-32 LustigComm Wed, 17 Nov 2010 22:58:58 +0000 http://lustigcommunications.com/?p=973#comment-32 Great points Nick. I do agree especially with one of your points that I think every organization is a little different, and each benefits a little differently from SEO and social media press releases. Great points Nick. I do agree especially with one of your points that I think every organization is a little different, and each benefits a little differently from SEO and social media press releases.

]]> Comment on 5 Myths About Press Release Distribution Services by Nick Shin http://lustigcommunications.com/2010/11/5-myths-business-owners-should-know-about-press-release-distribution-services/comment-page-1/#comment-31 Nick Shin Wed, 17 Nov 2010 20:21:13 +0000 http://lustigcommunications.com/?p=973#comment-31 Disclosure: I am the SEM & Social Media Specialist @Marketwire. Great article and I must say, I enjoyed this line, "I am inclined to pause, take a deep breath, set myself on fire and hurdle myself out the nearest window". I think the proper order is taking a deep breath, pausing, and THEN setting yourself on fire and yada yada. In all seriousness, re: myth #5 some companies live and die by the social media release, and find it a perfect way to communicate with their audiences. Others find their success via a more traditional release, with or without multimedia. Regardless of the type of release, I always recommend SEO enhancements. Myth #4 - LOL. Myth #3 - As you mentioned in your intro, post-release distribution metrics are important. That's why we released our News Dashboard 2.0 (http://bit.ly/aitLm2) that helps you with performance reporting. Myth #2 – I agree and I don’t think people believe that anyway. However, many reports, editors, bloggers, and analysts take advantage of tools that we offer such as RSS feeds, customized subscriptions, etc., so that they receive the news as soon as it “crosses the wire”. Myth #1 - re: "targeting is something, but not everything", targeting is important, but providing relevant content is key. Thanks for the informative piece. Nick (@shinng) http://www.marketwireblog.com http://www.twitter.com/marketwire http://www.facebook.com/marketwire Disclosure: I am the SEM & Social Media Specialist @Marketwire.

Great article and I must say, I enjoyed this line, “I am inclined to pause, take a deep breath, set myself on fire and hurdle myself out the nearest window”. I think the proper order is taking a deep breath, pausing, and THEN setting yourself on fire and yada yada.

In all seriousness, re: myth #5 some companies live and die by the social media release, and find it a perfect way to communicate with their audiences. Others find their success via a more traditional release, with or without multimedia. Regardless of the type of release, I always recommend SEO enhancements. Myth #4 – LOL. Myth #3 – As you mentioned in your intro, post-release distribution metrics are important. That’s why we released our News Dashboard 2.0 (http://bit.ly/aitLm2) that helps you with performance reporting. Myth #2 – I agree and I don’t think people believe that anyway. However, many reports, editors, bloggers, and analysts take advantage of tools that we offer such as RSS feeds, customized subscriptions, etc., so that they receive the news as soon as it “crosses the wire”. Myth #1 – re: “targeting is something, but not everything”, targeting is important, but providing relevant content is key.

Thanks for the informative piece.
Nick (@shinng)
http://www.marketwireblog.com
http://www.twitter.com/marketwire
http://www.facebook.com/marketwire

]]> Comment on PRManna from heaven or nightmare for HARO, ProfNet? by LustigComm http://lustigcommunications.com/2010/03/prmanna-from-heaven-or-nightmare-for-haro-profnet/comment-page-1/#comment-5 LustigComm Tue, 09 Mar 2010 15:27:59 +0000 http://lustigcommunications.com/?p=797#comment-5 Good thoughts Ryan and fair point on the Web site comparison. And to be honest, while the design is similar, I can allow that the service lends itself to that type of structure (clear delianation of reporters and PR professions) and also do not believe your design was done to try and confuse the end user and muddle the two brands. Good thoughts Ryan and fair point on the Web site comparison. And to be honest, while the design is similar, I can allow that the service lends itself to that type of structure (clear delianation of reporters and PR professions) and also do not believe your design was done to try and confuse the end user and muddle the two brands.

]]> Comment on PRManna from heaven or nightmare for HARO, ProfNet? by Ryan Waggoner http://lustigcommunications.com/2010/03/prmanna-from-heaven-or-nightmare-for-haro-profnet/comment-page-1/#comment-4 Ryan Waggoner Tue, 02 Mar 2010 00:19:15 +0000 http://lustigcommunications.com/?p=797#comment-4 Hey there, I'm the guy behind PRManna who got the C&D from Shankman / HARO. I enjoyed your post and found it very balanced and fair. I just wanted to point out one thing on how similar the PRManna homepage is to the HARO homepage. I personally don't think that's the case, but regardless of my opinion, what I can tell you is that the PRManna homepage was designed more than 10 months before HARO did their relaunch in early 2010. In fact, here's a screenshot that was posted publicly to Skitch on March 5th, 2009: http://skitch.com/ryanwaggoner/b821j/prmanna.com-home I've got plenty of other code, screenshots, and other bits of proof that I built this service a year before HARO decided to launch what they've got today. Anyway, thanks for your coverage, and hopefully this whole thing will blow over. Let me know what I can do with PRManna to make it more useful. Thanks! Hey there, I’m the guy behind PRManna who got the C&D from Shankman / HARO. I enjoyed your post and found it very balanced and fair. I just wanted to point out one thing on how similar the PRManna homepage is to the HARO homepage. I personally don’t think that’s the case, but regardless of my opinion, what I can tell you is that the PRManna homepage was designed more than 10 months before HARO did their relaunch in early 2010. In fact, here’s a screenshot that was posted publicly to Skitch on March 5th, 2009:

http://skitch.com/ryanwaggoner/b821j/prmanna.com-home

I’ve got plenty of other code, screenshots, and other bits of proof that I built this service a year before HARO decided to launch what they’ve got today.

Anyway, thanks for your coverage, and hopefully this whole thing will blow over. Let me know what I can do with PRManna to make it more useful. Thanks!

]]> Comment on 5 Signs You Have a Binge Tweeting Problem by Carri Bugbee http://lustigcommunications.com/2009/12/bingetweeting/comment-page-1/#comment-3 Carri Bugbee Mon, 04 Jan 2010 07:34:01 +0000 http://lustigcommunications.com/?p=603#comment-3 Brian, as in all things marketing related, you have to know your target audience. One guy's binging may be too sparse to even register on someone else's tweetstream. Likewise, you can get away with tweeting prolifically if everything you tweet is informative and on target (what @Twitalyzer and other tools deem a high "signal to noise ratio"). The only people who ever complain about prolific tweeters are newbies and/or occasional tweeters. However, there's a lot of anecdotal evidence to suggest that prolific tweeters build followers a lot faster than they lose them. And building followers is usually a goal for people using Twitter for marketing or building a personal brand. There are no magic formulas. You just have to pay attention and adjust on the fly. @CarriBugbee Social Profiles: www.CarriBugbee.com Brian, as in all things marketing related, you have to know your target audience. One guy’s binging may be too sparse to even register on someone else’s tweetstream.

Likewise, you can get away with tweeting prolifically if everything you tweet is informative and on target (what @Twitalyzer and other tools deem a high “signal to noise ratio”).

The only people who ever complain about prolific tweeters are newbies and/or occasional tweeters. However, there’s a lot of anecdotal evidence to suggest that prolific tweeters build followers a lot faster than they lose them. And building followers is usually a goal for people using Twitter for marketing or building a personal brand.

There are no magic formulas. You just have to pay attention and adjust on the fly.

@CarriBugbee
Social Profiles: http://www.CarriBugbee.com

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